Veteran vocalist/radio show host/entertainer Ron Keel is headed for the Badlands – Badlands Pawn in Sioux Falls, South Dakota (http://badlandspawn.com).
This massive new multi-million dollar project, created by business titan Charles Brennan, opens November 26th 2015 and combines a pawn shop, FM radio station, music venue, gun range, television show, and much more into both an attraction and an experience. Customers will be treated to an array of entertaining sights and sounds including a million dollars in gold on display, concert performances and jam sessions, and interactive activities on the radio airwaves.
Ron Keel will bring his unique skill set to this project in a number of ways: hosting a daily show on Badlands Radio, and fronting the Badlands House Band which will perform on site in addition to select tour dates. Keel will also be teaching and coaching young musicians at the nearby Brennan Rock & Roll Academy (http://brennanrockandrollacademy.com), recording and producing projects in the adjoining recording studio, and managing various entertainment aspects of Badlands Pawn. The building and launching of this new venture will be captured on camera for a reality TV show to air on a major network to be announced.
Casting band members is underway – interested guitarists and keyboardists can contact Ron at RonKeel@BadlandsPawn.com
“I’m excited about the opportunity and the challenges it presents,” Keel exclaims. “Badlands Pawn is going to be like Metal Cowboy Disneyland, and they’re giving me the keys! Going from a one-hour weekly radio show to a daily four-hour program is a big step, and getting to participate in the building process of the facility and the brand is extremely appealing to me. I’ll be fronting the Badlands House Band, getting to work with some great musicians and playing music that I love; and working with the Brennan Rock & Roll Academy will give me a chance to pass on some of my knowledge and experience to kids who are the next generation of rockers.”
This project and situation dictates that Ron will make a permanent move to Sioux Falls in February 2015 as part of the Badlands Pawn foundation team. “Las Vegas has been good to me, and I’m going to be saying goodbye to a lot of dear friends – hopefully they’ll come visit us in the Badlands.”
Ron Keel has never been afraid of big moves or bold decisions; at 17 he moved to Nashville to pursue his musical dream, and a few years later he fearlessly led his band Keel onto the Hollywood rock scene and on to subsequent international recognition. In 2006 he staked his claim in Las Vegas where he served as co-creator and producer of the long-running show “Country Superstars.” 2014 saw the release of his solo album “Metal Cowboy” and official autobiography “Even Keel: Life On The Streets Of Rock & Roll.” Keel’s new long term commitment to the Badlands Pawn Empire promises to put a proper exclamation point to his long and diverse career in the entertainment industry.
Badlands Pawn, Gold & Jewelry is a $15 million venture that will become one of the state’s largest tourist destinations in the heart of the newly coined “Sioux Falls Sports & Entertainment District”. Scheduled to open Thanksgiving Day, 2015 Badlands encompasses approximately 40,000 square feet and includes:
- The largest pawn shop in the Midwest with jewelry, electronics and treasures up and down every isle and around every corner.
- 24-Hour, Live FM radio station, “Badlands Radio Network”
- An in-house mint that makes Badland-branded gold and silver coins and bars
- Gun shop with state-of-the-art shooting range and 14 lanes
- Tattoo parlor offering free Badlands logo tattoos
- Badlands house band, led by legendary musician Ron Keel
- Concert stage for guests to try out their gear, complete with 300 flying guitars
- Entertainment agency, Badlands Entertainment Group
- Ticket Broker
- $1 million in gold on display, melted and imprinted at Badlands
- Filming of two Badlands-based television shows
Badlands Pawn, Gold & Jewelry is the first major development to break ground in Sioux Falls’ new Sports & Entertainment District since the new 12,000 seat Denny Sanford Premier Center opened earlier this year. This is exactly the type of major, multi-million dollar redevelopment and private investment we envisioned in this area when we identified the “Sioux Falls Sports & Entertainment District”. Getting what will become one of the state’s largest and most unique tourist attractions is an incredible boost, and there is much, much more already in the works and on its way”, stated Darrin Smith, Director of Community Development for the City of Sioux Falls.
Badlands expects to hire nearly 100 employees to staff the many facets of its entertainment destination. Those interested can apply online at www.badlandspawn.com.
“Millions of people travel to South Dakota every year, and Badlands Pawn, Gold & Jewelry will be a new ‘must see’ destination when visiting our great state and Sioux Falls,” said Brennan. “With so many incredible things to experience, from $1 million in gold bars on display every day to the largest pawn shop in the Midwest with truly unique merchandise, it will be a place for your entire family to enjoy. And don’t forget to get a free tattoo of our logo in our tattoo shop!”
Badlands Pawn, Gold & Jewelry will open Thanksgiving Day, 2015 and plans to be open from 9am to 9pm every day of the year. For more information, visit www.badlandspawn.com.
Also be sure to check out Ron Keel’s latest release “Metal Cowboy” featuring Frank Hannon of Tesla on lead, Travis Toy on Dobro from Rascal Flats, Brent Muscat from Faster Pussycat on lead and Geno Arce from Keel and IronHorse on the Bass.
“My first goal was to create music that I love, and capture both sides – the metal and the cowboy – in a way that a lot of people can enjoy. I do believe there’s something about this music that will resonate with just about everybody….rockers of all kinds can find something to relate to here.
“I think there’s some metal cowboy in everyone, and I enjoy the chance to put words and music to some of those feelings that we all share every night and every day. In times like these, we gotta be hard on the outside…but we can’t forget what’s in our hearts on the inside.” – Ron Keel
Courtesy of www.ronkeel.com
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